Brands that won on Reddit
Five quick case studies presented like Reddit threads: how they engaged authentically, earned trust, and turned conversations into growth — plus how Revelve helps you do the same.
We built Imgur to fix a problem for Reddit — here’s what happened
Back in 2009, Alan Schaaf launched Imgur with a single Reddit post. The pitch was dead simple: an image host that actually worked for Redditors. No gimmicks, just speed and reliability. Reddit embraced it instantly.
For months, it was essentially “by Reddit, for Reddit.” That laser focus on solving a real pain point — plus fast feedback loops — made Imgur the default host across the site.
Revelve’s take
Find the threads where your product is already the natural answer. We surface high‑intent subs like r/pics or r/funny and suggest timing and phrasing so your contribution lands as helpful — not salesy.
We turned Reddit into our support + community hub — here’s what we learned
We launched r/MintMobile as a semi‑official space and showed up consistently: answering questions, sharing FAQs, and jumping in with execs when it mattered. No hard sells, just straight answers.
That transparency paid off. A huge slice of our social traffic came from Reddit because people felt heard, not targeted.
Revelve’s take
We monitor subs where your customers live and flag hot questions (“coverage?”, “SIM issues”). We also schedule AMA‑style moments and offer suggested replies so multiple team members stay on‑tone while staying human.
A simple punny ad that actually worked on Reddit (Let it Snoo)
Maker’s Mark ran a winter display ad with Snoo and the line “Let it Snoo.” It felt native to Reddit’s humor and targeted the right places. People didn’t just tolerate it — they shared it and joked about buying more.
Why it worked: it joined the culture instead of interrupting it.
Revelve’s take
We detect seasonal/niche opportunities (holiday gift spikes) and help craft copy that fits each sub’s tone. Place creative in the right threads so it feels like an inside joke, not an ad placement.
AMAs can build trust — unless you over‑script them
Reddit AMAs humanize brands when real experts answer candidly. Nissan’s Leaf AMA became a lesson: prepared, PR‑ish answers feel off; honest responses about battery life, charging, and trade‑offs earn respect.
On Reddit, credibility beats polish — every time.
Revelve’s take
We help choose the right sub (r/electricvehicles, r/cars), collect common questions in advance, and prep concise, factual points. During the AMA we alert your team to hot threads so you respond quickly and authentically.
Why we treat Reddit as a long‑term community, not an ad channel
Semrush runs an official subreddit moderated by employees and engages across r/SEO and r/marketing. They answer technical questions, share tutorials, and ship updates — more practitioner than promoter.
Over time, that consistency turned Reddit into a feedback loop and credibility engine.
Revelve’s take
We surface industry subs and in‑market questions your experts can answer weekly. Schedule helpful posts, track sentiment/saves, and pipe insights to your roadmap so community engagement compounds.
Key takeaway
Reddit rewards brands that are human and helpful. Whether you’re solving a real pain (Imgur), answering questions with a smile (Mint), matching culture (Maker’s Mark), being candid in AMAs (Leaf), or teaching consistently (Semrush), the playbook is the same: listen first, contribute value, and skip the hard sell. Revelve helps you do this at scale — finding the right conversations, suggesting authentic replies, and timing posts for maximum impact.